5 Website Design Mistakes that Kill Sales

Not Having a Clear Call To Action (CTA).

A clear call to action is one of the most important things when designing a website. It's also one of the hardest things to design. If you're not sure where to start, here’s a tip to help you out. Use the LFT model - The LIFT Model draws on the 6 conversion factors to evaluate experiences from the perspective of your page visitor: Value Proposition, Clarity, Relevance, Distraction, Urgency, and Anxiety.

Poorly Written Headlines.

Don't make people read through your entire headline before clicking on your link. Make them click right away so they can see what they're getting into.

Bad Landing Pages.

A landing page is the first thing visitors will see when they arrive at your site. It's also where you want them to stay. If they leave without buying anything, you lose money. So, how do you make sure your landing pages convert well? Engaging media

Since we know a majority of online users don’t like to read web page copy, what better way to get your information across than some engaging media? Three main types of media can be incorporated:

Images
post-click landing page images shouldn’t just look pretty. They should also be attention-grabbing, relevant, and assist in the conversion process. Images on post-click landing pages can be used to accomplish a number of tasks, including:

·      Showcase products or product features

·      Introduce employees or highlight customers

·      Add human appeal and evoke emotion

·      Tell a story about your brand

·      To direct attention toward an important element, like a CTA button

Videos
Videos on post-click landing pages are even more effective than images. That’s because research shows that:

·      96% of consumers find videos helpful when making online buying decisions

·      58% of those consumers consider brands that produce videos more trustworthy than those without

·      The average visit to a web page containing video lasts almost 6 minutes, while the average visit to a site with just text and images lasts only 43 seconds.

Slow Mobile Responsiveness.

1) Don't use Flash. Flash is an outdated technology that has been replaced by HTML5. This means that your webpages won't load as fast as they used to. And slow loading times mean fewer conversions.

2) Make sure your website loads quickly.

3) Avoid popups. Popups are annoying and distracting. They're also bad for conversion rates.

4) Keep your text short. Long paragraphs take longer to read than shorter ones.

5) Test different headlines. Different headlines can lead to different click-through rates.

6) Add social media sharing buttons. Social media shares help spread the word about your products and services.

Too Many Ads.

One of the most popular reasons why customers hate ads is the fact that they find ads very annoying and interruptive. According to the latest stats, more than 30% of users have AdBlock installed or some other blocking plugin and this number is actually growing.