Rebranding myths & fears debunked.
There are many misconceptions towards rebranding, often so bad that it paralyses some businesses. These expert tips will help you overcome such unsease.
Most people/companies have an anxiety towards rebranding. This attitude stems from the idea that such a major overhaul comes with risks that just aren't worth taking. "What if customers don't like my new brand?", "what if people don't recognise my brand anymore?". They think it's going from
When it's more like going from
Rebranding won’t change who you are, it’s about bridging the gap between your current brand and how you want your brand to be, It's about making a better version of yourself. A rebrand is part of the natural cycle of every strong brand. Because nothing is constant. The market changes, and your customer changes. So now it's up to you to change along with them.
Don’t fear a rebrand when you need one, a rebrand is often an upgrade, not a makeover. So the risk is minimal but the benefits are enormous. But be very afraid if you don’t and become irrelevant. When you need to change the direction of your business because it’s no longer competitive or getting you the results you want, a rebrand could be the best investment you’ll make.
Its time to rebrand when:
1. You’re trying to gain a new audience
2. You’re failing to differentiate yourself
3. Your business model/strategy has changed
4. You’ve outgrown your brand
5. Your brand is getting eyeballs but not sales
